Welcome to Four Virtues Coffee! We’re thrilled to announce the official opening of our doors (and our online shop) today. Born from a passion for exceptional coffee and timeless wisdom, Four Virtues Coffee brings premium, ethically sourced single-origin beans roasted fresh in small batches to your morning ritual. Guided by the four cardinal virtues (Wisdom, Courage, Temperance, and Justice), we craft every roast with intention, sustainability, and a commitment to fair practices. Whether you’re brewing your first cup of the day or savoring a quiet moment, we’re here to elevate the everyday into something more meaningful. Join us on this journey toward better coffee and a more virtuous life.
Our four signature blends each embody one of the cardinal virtues, turning your daily brew into a gentle reminder of inner strength. Wisdom features bright, nuanced notes from Ethiopian natural-process beans, inviting clarity and thoughtful reflection. Courage delivers a bold medium roast from Mexican origins, fueling resilience with its rich, fiery depth. Temperance is our Sumatra bean, full-bodied and earthy with low acidity and syrupy richness, shining brightest in espresso to encourage purposeful moderation. And Justice grounds everything with ethically sourced beans that honor fair wages and sustainable farming, ensuring every sip supports what’s right. These aren’t just coffees; they’re companions for a disciplined palate.
With Presidents’ Day right around the corner this Monday, it’s fitting to reflect on one of America’s most enduring figures: George Washington. Known for his remarkable stoicism, Washington exemplified self-discipline, emotional composure, and unwavering duty (qualities that resonate deeply with the Stoic philosophy that inspires our brand). From leading through the hardships of the Revolutionary War to voluntarily stepping away from power after two terms, he embodied restraint and virtue in action, much like the balanced, purposeful approach we take in roasting (and the measured enjoyment of a well-pulled Temperance espresso). As you honor the holiday with family, friends, or quiet time, let a cup of Four Virtues Coffee (perhaps a restrained Temperance or resolute Courage) serve as your own small nod to that stoic legacy.
Thank you for being part of our launch. We’re grateful for your support and excited to share more reflections, brewing tips, and virtuous stories in the weeks ahead through our Virtues Journal. To celebrate our opening:
• Use code WELCOME20 at checkout for 20% off your first order + free shipping (offer ends February 28).
• Take our quick Virtue Quiz on the site to discover which virtue (and blend) aligns with you best (it unlocks an exclusive 20% off coupon with no expiration date).
Explore the shop, find your perfect virtue-matched blend, and start your day with intention. Here’s to strong coffee, steady minds, and a future brewed with purpose. Stay virtuous. See you in your next cup! ☕
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